The results of the study are eye-opening. Forrester’s New Technology: Projected Total Economic Impact™ Of Microsoft 365 Copilot for SMB1 projects that over a three-year period, businesses can experience a return on investment (ROI) ranging from 132% to 353%.
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The Forrester study demonstrates the transformative results that AI can help bring to businesses—making Copilot not just a productivity tool but a strategic investment for long-term growth:
- 6% increase in net revenue
- 20% reduction in operating costs
- 25% acceleration in new-hire onboarding
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Read the research report
